To buy or to build? That’s the question that drove Yahoo’s decision to buy social sports startup Citizen Sports, which owns a series of sports-related apps on the iPhone and on Facebook, according to Yahoo (NSDQ: YHOO) media head James Pitaro. “When we really sat down and looked at what we were doing in the social space and where we were trying to get, we ultimately decided that what they already had is superior than what we would have been able to do in the short term,” he says.
By Joseph Tartikoff for PaidContent.Org read more
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