By Ellie Behling for EMedia/Vitals
Publishers have been quick to create shiny new iPad apps that represent a ripe new advertising revenue opportunity, but the technology for serving and managing these ad campaigns has yet to catch up. Read More
Archive for the 'Advertising Management' Category
Serving Ads to Tablets
Published 11/11/2010 Advertising Management , Mobile , Technology Leave a CommentThe Facebook Money Machine
Published 10/18/2010 Advertising Management , Strategy & Leadership , Technology Leave a CommentBy Frederic Filloux for MondayNote.com
This year, Facebook will make about $1.5bn in advertising revenue. On average, this is about three dollars per registered user, a figure that is significantly higher for the 50% of the social network’s population that logs in at least once a day. How does Facebook achieve such numbers? Last week, we looked at the architecture Facebook is building as a kind of internet overlay. Now, let’s take a closer look at the money side.
If Google is a one-cent-at-a-time advertising machine, Facebook is a one-user-at-a-time engine. The social network is putting the highest possible value on two things: a) user data, b) the social graph, e.g. the connections between users.
For a European or American media, one user in, say, Turkey Read More
Aisle by Aisle, an App That Pushes Bargains
Published 08/17/2010 Advertising Management , Competition , Mobile Leave a CommentBy Stephanie Clifford for nytimes.com
It’s like the most persistent sales clerk you’ve ever encountered.
Ozier Muhammad/The New York Times
Shopkick users can scan bar codes at participating stores to earn “kickbucks,” reward points good toward gift certificates.
Major retailers are working with a new smartphone application that tracks and offers promotions to shoppers as they move from outside the store, to counters, to cash registers — even inside the dressing room (now that’s persistence).
The app, called Shopkick, will be available on Tuesday for the iPhone and in the fall for Android phones. And with five major companies supporting it — Macy’s, Best Buy, Sports Authority and American Eagle Outfitters, along with the Simon Property Group, the prominent mall operator — it is getting a big introduction. Read More
iAd Rollout Slowed by Apple’s Control of Ad Creation Process
Published 08/16/2010 Advertising Management , Content & Design , Strategic Partnerships Leave a CommentBy Eric Slivka for MacRumors.com
Just a few days ago, we noted that early advertisers and developers participating in Apple’s iAd program have generally been pleased with the results so far, with advertisers finding high levels of user engagement and increased brand awareness and developers seeing solid financial returns.
The Wall Street Journal reports, however, that not everything is running so smoothly. In particular, Apple’s “tight control” over the entire process, including creation of the actual ads, has slowed the launch of offerings from a number of the program’s publicized launch partners. Read More
Google Introduces Location-Aware Mobile Display Ads
Published 07/30/2010 Advertising Management , CRM , Mobile Leave a CommentBy Erick Shonfeld for TechCrunch.com
Google’s mobile ads are becoming more location-aware. Today, Google is introducing mobile display ads for both the iPhone and Android phones which can be geo-targeted. Advertisers will be able to check a “location extension for display” box and their ads will become geo-enabled when viewed in mobile browsers or apps. A little double-arrow will open up the ad and show the business pinned on map with two big blue buttons to get directions or call the business. Google will only charge for calls or clicks. Read More
Apollo App Delivers Personalized News
Published 07/26/2010 Advertising Management , Content & Design , CRM , Metrics , Mobile Leave a CommentBy Editor & Publisher Staff
Technology start-up Hawthorne Labs, Palo Alto, Calif., has introduced the Apollo News iPad app as a personalized mobile newspaper that learns the type of news that interests individual readers and delivers that news from dozens of categories and thousands of sources.
The $4.99 app refines its news selection according to a reader’s actions – articles clicked, favorited, liked, disliked, etc. Writing for TechCrunch.com, Robin Wauters explained that the new company’s first app’s “learning” algorithm is similar to that used by Pandora to recommend streaming music, and includes social media mentions and the interests of others with similar profiles.
Hawthorne Labs said it plans to create an Apollo iPhone app and work on a Web application. Wauters reported an Android-based device also is in the works
Publishers see signs the iPad can restore ad money
Published 06/05/2010 Advertising Management , Content & Design , Metrics , Mobile Leave a CommentBy Andrew Vanacore for Associated Press
NEW YORK – Good news for the news business: Companies are paying newspapers and magazines up to five times as much to place ads in their iPad applications as what similar advertising costs on regular websites.
This doesn’t mean Apple’s tablet computer will live up to its hype as a potential lifeline for the media industry. Online ads still generate a small fraction of news companies’ advertising revenue, and it’s an open question whether print ads will return Read More
Google Offers More Tools For Local Businesses
Published 04/23/2010 Advertising Management , Research & Development , Strategy & Leadership Leave a CommentBy Jay Yarrow for BusinessInsider.com
Google couldn’t buy Yelp. So it’s going to kill it by making its local business pages amazing.
The company announced more tools today for local businesses to have a stronger presence on Google and Google Maps.
Google is changing the name of its “Local business center” to the less wordy, but equally uninspired, “Google Places.”
News Corp Looking To Sell Fox Audience Network, But How?
Published 03/25/2010 Advertising Management , Mergers & Acquisitions Leave a CommentBy Rafat Ali for PaidContent.Org
News Corp (NYSE: NWS) has been mulling selling off part or all of prized revenue-making digital ad unit Fox Audience Network for a long time now, and it is finally making the move, we have confirmed. The company has gone around the block with this idea for almost 8-10 months, our sources say, mainly because of the complications in separating the online ad network from MySpace and other properties; News Corp.‘s digital properties are the biggest component of FAN’s network, and selling it off (or even an IPO, a possibility that has also been mulled internally, but shelved later) would put a majority of MySpace ad network revenues in the hands of a third-party owner. One senior source I spoke to last week put it thusly: “it is like Google (NSDQ: GOOG) selling off AdWords.” The news was first published 30 minutes ago by Techcrunch. read more
