By Stephanie Clifford for nytimes.com
It’s like the most persistent sales clerk you’ve ever encountered.
Ozier Muhammad/The New York Times
Shopkick users can scan bar codes at participating stores to earn “kickbucks,” reward points good toward gift certificates.
Major retailers are working with a new smartphone application that tracks and offers promotions to shoppers as they move from outside the store, to counters, to cash registers — even inside the dressing room (now that’s persistence).
The app, called Shopkick, will be available on Tuesday for the iPhone and in the fall for Android phones. And with five major companies supporting it — Macy’s, Best Buy, Sports Authority and American Eagle Outfitters, along with the Simon Property Group, the prominent mall operator — it is getting a big introduction. Read More
