Archive for the 'CRM' Category

Google Introduces Location-Aware Mobile Display Ads

Published 07/30/2010 Advertising Management , CRM , Mobile Leave a Comment

By Erick Shonfeld  for TechCrunch.com

Google’s mobile ads are becoming more location-aware. Today, Google is introducing mobile display ads for both the iPhone and Android phones which can be geo-targeted. Advertisers will be able to check a “location extension for display” box and their ads will become geo-enabled when viewed in mobile browsers or apps.  A little double-arrow will open up the ad and show the business pinned on map with two big blue buttons to get directions or call the business.  Google will only charge for calls or clicks. Read More

Apollo App Delivers Personalized News

Published 07/26/2010 Advertising Management , Content & Design , CRM , Metrics , Mobile Leave a Comment

By Editor & Publisher Staff

Technology start-up Hawthorne Labs, Palo Alto, Calif., has introduced the Apollo News iPad app as a personalized mobile newspaper that learns the type of news that interests individual readers and delivers that news from dozens of categories and thousands of sources.

The $4.99 app refines its news selection according to a reader’s actions – articles clicked, favorited, liked, disliked, etc. Writing for TechCrunch.com, Robin Wauters explained that the new company’s first app’s “learning” algorithm is similar to that used by Pandora to recommend streaming music, and includes social media mentions and the interests of others with similar profiles.

Hawthorne Labs said it plans to create an Apollo iPhone app and work on a Web application. Wauters reported an Android-based device also is in the works

The big leap: More publishers ramp up marketing services

Published 05/11/2010 CRM , Organizational Transformation , Strategy & Leadership Leave a Comment

By Rob ORegan  for E-MediaVitals.com

The roles of publishers, advertisers and agencies are becoming less distinct as brands become content creators and publishers become marketing strategists. The Moira Group’s Mark Holdreith calls it “the big muddle.”

For many publishers, the muddle means money. Increasingly, publishers are finding new revenue opportunities in marketing services, offering a wide range of programs from custom publishing to website development to event production. Hanley Wood, a B2B publisher that serves the housing and commercial construction industry, increased its business with one client tenfold in just two years, primarily through marketing services. The Integrated Marketing unit of consumer magazine publisher Meredith has marketing services revenues of about $175 million, according to the Wall Street Journal, and grew by 13% last year, partially offsetting the company’s 15% drop in magazine ad revenue.

According to American Business Media, 20% of its members are engaged in or currently developing marketing

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