Archive for the 'Metrics' Category

Apollo App Delivers Personalized News

Published 07/26/2010 Advertising Management , Content & Design , CRM , Metrics , Mobile Leave a Comment

By Editor & Publisher Staff

Technology start-up Hawthorne Labs, Palo Alto, Calif., has introduced the Apollo News iPad app as a personalized mobile newspaper that learns the type of news that interests individual readers and delivers that news from dozens of categories and thousands of sources.

The $4.99 app refines its news selection according to a reader’s actions – articles clicked, favorited, liked, disliked, etc. Writing for TechCrunch.com, Robin Wauters explained that the new company’s first app’s “learning” algorithm is similar to that used by Pandora to recommend streaming music, and includes social media mentions and the interests of others with similar profiles.

Hawthorne Labs said it plans to create an Apollo iPhone app and work on a Web application. Wauters reported an Android-based device also is in the works

Publishers see signs the iPad can restore ad money

Published 06/05/2010 Advertising Management , Content & Design , Metrics , Mobile Leave a Comment

By Andrew Vanacore for Associated Press

NEW YORK – Good news for the news business: Companies are paying newspapers and magazines up to five times as much to place ads in their iPad applications as what similar advertising costs on regular websites.

This doesn’t mean Apple’s tablet computer will live up to its hype as a potential lifeline for the media industry. Online ads still generate a small fraction of news companies’ advertising revenue, and it’s an open question whether print ads will return Read More

Four trends that are disrupting your audience metrics

Published 04/29/2010 Metrics Leave a Comment

By Rob ORegan for e-Media Vitals

With ad revenues under pressure, publishers are on the prowl for ways to more effectively demonstrate the value of their audience to advertisers. As online publishing evolves beyond basic Web analytics such as unique visitors and pages per visit, the trick is finding the right mix of metrics to define your audience. Adding to the challenge is a series of disruptive trends that make audience measurement a moving target.

Here’s a rundown on four significant disruptions and the challenges (and opportunities) they pose to audience measurement.  Read more

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