By Ellie Behling for EMedia/Vitals
Publishers have been quick to create shiny new iPad apps that represent a ripe new advertising revenue opportunity, but the technology for serving and managing these ad campaigns has yet to catch up. Read More
Archive for the 'Mobile' Category
Serving Ads to Tablets
Published 11/11/2010 Advertising Management , Mobile , Technology Leave a CommentBy Frederic Filloux for Monday Note
We now live in an apps world. “The web is dead” shouts Chris Anderson, Wired’s editor-in-chief. To make his point, he teamed up with Michael Wolff, a Vanity Fair writer. According his latest theory, the internet is taken over by mobile applications, and the web as we know it, will be soon dead. Wired produces a Cisco-originated graph (below) showing the decrease in “web” traffic, down to a quarter of the traffic of the internet. The other 75%, says Anderson, include video, peer-to-peer, gaming, voice-over-IP telephony, a large part of it encapsulated in apps, blah-bla-blah.
Well. Two things. To begin with, Chris Anderson isn’t the first to notice the rise in applications used to access the internet. Every news outlet’s digital division Read More
Aisle by Aisle, an App That Pushes Bargains
Published 08/17/2010 Advertising Management , Competition , Mobile Leave a CommentBy Stephanie Clifford for nytimes.com
It’s like the most persistent sales clerk you’ve ever encountered.
Ozier Muhammad/The New York Times
Shopkick users can scan bar codes at participating stores to earn “kickbucks,” reward points good toward gift certificates.
Major retailers are working with a new smartphone application that tracks and offers promotions to shoppers as they move from outside the store, to counters, to cash registers — even inside the dressing room (now that’s persistence).
The app, called Shopkick, will be available on Tuesday for the iPhone and in the fall for Android phones. And with five major companies supporting it — Macy’s, Best Buy, Sports Authority and American Eagle Outfitters, along with the Simon Property Group, the prominent mall operator — it is getting a big introduction. Read More
Magazine Will Cater to Mobile Readers (and Freelancers)
Published 08/11/2010 Content & Design , Mobile Leave a CommentBy Kevin C Tofel for Gigaom.com
Sales of Google Android phones in the U.S. are rising so quickly, the devices have outsold Apple handsets for the first time on record. New smartphone subscribers choosing Google phones accounted for 27 percent of U.S. smartphone sales, the Nielsen Company will announce this morning, nudging past the 23 percent share held by Apple. But Android isn’t just a U.S. phenomenon Read More
Google Introduces Location-Aware Mobile Display Ads
Published 07/30/2010 Advertising Management , CRM , Mobile Leave a CommentBy Erick Shonfeld for TechCrunch.com
Google’s mobile ads are becoming more location-aware. Today, Google is introducing mobile display ads for both the iPhone and Android phones which can be geo-targeted. Advertisers will be able to check a “location extension for display” box and their ads will become geo-enabled when viewed in mobile browsers or apps. A little double-arrow will open up the ad and show the business pinned on map with two big blue buttons to get directions or call the business. Google will only charge for calls or clicks. Read More
Apollo App Delivers Personalized News
Published 07/26/2010 Advertising Management , Content & Design , CRM , Metrics , Mobile Leave a CommentBy Editor & Publisher Staff
Technology start-up Hawthorne Labs, Palo Alto, Calif., has introduced the Apollo News iPad app as a personalized mobile newspaper that learns the type of news that interests individual readers and delivers that news from dozens of categories and thousands of sources.
The $4.99 app refines its news selection according to a reader’s actions – articles clicked, favorited, liked, disliked, etc. Writing for TechCrunch.com, Robin Wauters explained that the new company’s first app’s “learning” algorithm is similar to that used by Pandora to recommend streaming music, and includes social media mentions and the interests of others with similar profiles.
Hawthorne Labs said it plans to create an Apollo iPhone app and work on a Web application. Wauters reported an Android-based device also is in the works
