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Publishers see signs the iPad can restore ad money

Published 06/05/2010 Advertising Management , Content & Design , Metrics , Mobile Leave a Comment

By Andrew Vanacore for Associated Press

NEW YORK – Good news for the news business: Companies are paying newspapers and magazines up to five times as much to place ads in their iPad applications as what similar advertising costs on regular websites.

This doesn’t mean Apple’s tablet computer will live up to its hype as a potential lifeline for the media industry. Online ads still generate a small fraction of news companies’ advertising revenue, and it’s an open question whether print ads will return Read More

Study: Mobile Ad Budgets On The Rise, Clients Find Branded Apps Most Exciting

Published 05/12/2010 Mobile Leave a Comment

By Mark Walsh for MediaPost.com

Spurred by interest in formats like branded apps and mobile video, 82% of brands, agencies and other companies plan to boost mobile ad budgets in the next 12 months, according to a new study by MediaPost’s Center For Media Research and digital research firm InsightExpress.

Four in 10 plan to increase spending by up to 30% and three in 10 by 31% or more in the next year. Fifteen percent expect no change, and another 3% plan to cut mobile ad spend. Half of mobile ad dollars currently come from online budgets, 35% from cross-platform buys, 27% from funds specifically earmarked for mobile and 8% from TV budgets. Read More

Catching The iPad Wave: Seven Thoughts

Published 04/05/2010 Content & Design , Mobile Leave a Comment

By Frederic Filloux for MondayNote.com

1. Design

The iPad is all about design, and interface expectations. From a graphic design standpoint, with the iPad, the quantum leap is its ability to render layouts, typefaces, page structure. No more web HTML lowest common denominator, here. What comes read more

Location-Based Ad Net 1020 Placecast Raises $5 Million Second Round

Published 03/24/2010 Advertising Management , Mobile Leave a Comment

By Tameka Kee for PaidContent.Org

1020 Placecast, a location-based ad network and platform, has raised $5 million in a second round of funding. New investor Quatrex Capital joined for this round, with participation from previous backers Onset Ventures and Voyager Capital. 1020 will use the money to continue building out its location-based ad targeting technology.

1020 uses a combination of location info—including GPS markers, search keywords and specific sites people have visited—to come up with tailored ads. The S.F.-based company’s network includes over 250 publishers; it offers display, email and mobile ads, including banners targeted to a browser when someone is using hotel or airport WIFI.

Loopt Tries Location-Based Ads

Published 02/09/2010 Mobile Leave a Comment

Add another name to the list of converts to location-based ads: Loopt, a company that until now is better known for helping people find their friends.

Loopt
Loopt, a mobile service whose users can see where their friends are, is adding location-based ads.

Loopt said Monday that it is adding local advertisements to its mobile apps. When Loopt users log on, they’ll now see messages for nearby offers in addition to a map of their friends.

For restaurants and retailers, knowing when a potential customer is around the corner has long been a marketing goal. But privacy concerns and advertisers’ unfamiliarity with the medium have mostly kept location-based ads a pipe dream.

By Niraj Sheth  From WSJ.com read more

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