Archive for the 'Paid Content' Category

Surviving In An Age Of Brand Fragmentation

Published 10/14/2010 Paid Content Leave a Comment

By Jason Fry for Neiman Journalism Lab

Earlier this week Gawker’s Hamilton Nolan wrote that Rolling Stone has little hope of capitalizing on the notoriety of Michael Hastings’ profile of Gen. Stanley McChrystal to increase newsstand sales and drive more subscriptions. As Nolan writes, “[w]hereas once people would have rushed out to newsstands to pick up copies of Rolling Stone and read what all fuss was about with McChrystal, now they either A) read that one single story on RS’s website, for free, or B) read it at the competition’s website for free, which is what happened in this case.” (Rolling Stone’s inability to get its own story online in a timely fashion remains frankly mind-boggling.) Nolan argues that Rolling Stone, Esquire and Vanity Fair put out stories as Read More

iPad Expected to Maintain Position as Tablet Market Leader

Published 08/26/2010 Mobile , Paid Content Leave a Comment

By Eric Slivka for MacRumors.com

Research firm iSuppli today released a report detailing its predictions for how the nascent tablet market will shake out over the next several years, claiming that Apple will maintain its dominant share of the market.

According to iSuppli, Apple will command 74.1% of the tablet market for 2010, a market that includes long-standing “PC-style” tablets and slate styles similar to the iPad. And even though competitors will soon be launching a number of tablet devices seeking to compete directly against the iPad in form factor and functionality, Apple is predicted to maintain its leadership position with 70.4% of the market in 2011 and 61.7% in 2012.  Read More

The Times Of London Website Loses 1.2 Million Readers Following Paywall

Published 08/17/2010 Organizational Transformation , Paid Content , Strategy & Leadership Leave a Comment

From Huffington Post

The Times of London has been hemorrhaging online readers since erecting a paywall three months ago, according to data released today.

Internet marketing research firm ComScore reported that the websites for the News Corp-owned Times and its sister newspaper, The Sunday Times, have lost 1.2 million viewers in the three months since the formerly free site was reorganized and split into two separate sites — thetimes.co.uk and thesundaytimes.co.uk, each of which was placed behind a paywall.

That’s down from the 2.79 million that the free site attracted in May, the last month before Read More

Amazon Says E-Books Now Top Hardcover Sales

Published 07/19/2010 Mobile , Paid Content Leave a Comment

By Clair Cain Miller for nytimes.com

The heft and musty smell of a hardcover book are one step closer to becoming relics in a museum.

Amazon.com, one of the nation’s largest bookstores, said Monday that for the last three months, sales of electronic books for the Kindle, Amazon’s e-reader, outnumbered sales of hardcover books for the first time.

The fact that e-books now outsell hardcover books is “astonishing when you consider that we’ve been selling hardcover books for 15 Read More

A Second Chance: How mobile devices can absolve journalism of its original sin: giving away online content

Published 07/13/2010 Mobile , Paid Content , Strategy & Leadership , Technology Leave a Comment

By Curtis Brainard for Columbia Journalism Review

Talk to people who are into mobile reading devices like the Kindle and the iPad, and a scene from the movie Minority Report tends to come up. Tom Cruise, who is on the run from the law, is on a train. Next to him, a man reads USA Today on what looks and acts like broadsheet paper but is clearly digital film of some sort, with animated graphics and flashing news updates. Suddenly, a photo of Cruise pops up on the man’s (and everyone else’s) gadget, along with an announcement that he is wanted for murder.

It’s a bummer for Cruise, but that screen makes techies swoon: paper-thin, it has the slight gloss of a laminate but otherwise looks like typical newsprint, though it is clearly connected to some ultrafast wireless network and can instantly access the limitless Read More

Digital ad share at newspapers hits new low

Published 04/12/2010 Advertising Management , Paid Content , Strategy & Leadership Leave a Comment

By Alan Mutter for Reflections of a Newsosaur

The newspaper industry is falling farther and farther behind in the life-or-or-death mission of shifting its revenue base from print to the interactive media.

New data released last week show that online advertising revenues at newspapers have grown at a far slower pace since 2003 than digital sales across all media. While total online revenues in the United States rose 211% since 2003 to $22.7 billion in 2009, interactive advertising at newspapers in the same period gained 125% to $2.7 billion. (See Figure 1 below.

Even more troubling, the share of online spending captured by newspapers has dropped by a hefty 25% in the last three years, read more

Newspapers That Now Charge For Online Access

Published 04/10/2010 Content & Design , Organizational Transformation , Paid Content , Strategy & Leadership Leave a Comment

By Joseph Tartikoff for PaidContent.Org

In the mid-90s, at least 45 U.S. newspapers charged for online access, though almost all of them later hopped over the fence to the free side. Now, the paywall brigade is rising again—albeit slowly. On the eve of this year’s American Society of News Editors conference, where the question of charging for digital content will be center stage, we’ve assembled a list of the local and metro papers in the U.S. that have paywalls. We found more than 20 that charge online readers up to $35 a month, in an attempt either to read more

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