Archive for the 'Strategic Partnerships' Category

iAd Rollout Slowed by Apple’s Control of Ad Creation Process

Published 08/16/2010 Advertising Management , Content & Design , Strategic Partnerships Leave a Comment

By Eric Slivka  for MacRumors.com

Just a few days ago, we noted that early advertisers and developers participating in Apple’s iAd program have generally been pleased with the results so far, with advertisers finding high levels of user engagement and increased brand awareness and developers seeing solid financial returns.

The Wall Street Journal reports, however, that not everything is running so smoothly. In particular, Apple’s “tight control” over the entire process, including creation of the actual ads, has slowed the launch of offerings from a number of the program’s publicized launch partners. Read More

4 Questions for TBD

Published 08/07/2010 Strategic Partnerships , Strategy & Leadership Leave a Comment

By Steve Meyers for Poynetr.org

TBD, the new local news site run by the company that brought you Politico, and led by ex-Washington Post online head Jim Brady, will launch next week. On Friday, Brady and other top staff outlined their editorial and business strategy and showed screen shots of the website.

If you’ve been following the buildup to the much-anticipated unveiling, you know that the site will rely heavily on aggregation, geolocation and community engagement, through social media and outreach to local bloggers. But Friday’s talk provided further insight into how this news operation will be different from others.

As journalists, news consumers, and industry observers eagerly await next week’s launch, here are my thoughts on some critical questions the site may answer: Read More

News Corp. Buys Hearst’s Skiff; Invests in Steve Brill’s Journalism Online

Published 06/15/2010 Content & Design , Mergers & Acquisitions , Strategic Partnerships Leave a Comment

By Jason Fell  for Folio

Media giant News Corp. has announced a pair of major investments.

The Wall Street Journal and New York Post publisher has acquired Skiff LLC, an e-reading platform for magazines and newspapers that was incubated by the Hearst Corporation. Financial terms of the deal were not disclosed.

Separately, News Corp. also has made an investment in Journalism Online, which through its Press+ service aims to restore the ability of online media companies to charge for the content. Read More

SB Nation, Latest Threat to Daily Franchise

Published 06/15/2010 Content & Design , Frenemies , Strategic Partnerships Leave a Comment

By Jason Fry for Indiana University National Sports Journalism Center

Newspapers have spent the last several years getting used to a radical idea: that they now compete (and unwittingly collaborate) with hordes of individual bloggers dedicated to a single sport or team.

Now, they face an interesting new challenge: New competitors are coming to town, and they operate at a much larger scale than all those bloggers.

First came ESPN Local. In April 2009, ESPN rolled out the first of its local sites, ESPN Chicago. Since then, ESPN Local outposts Read More

Fallows: Google is trying hard to bring the news business back to life

Published 05/11/2010 Strategic Partnerships , Uncategorized Leave a Comment

By James Fallows for The Atlantic

google logo

Plummeting newspaper circulation, disappearing classified ads, “unbundling” of content—the list of what’s killing journalism is long. But high on that list, many would say, is Google, the biggest unbundler of them all. Now, having helped break the news business, the company wants to fix it—for commercial as well as civic reasons: if news organizations stop producing great journalism, says one Google executive, the search engine will no longer have interesting content to link to. So some of the smartest minds at the company are thinking about this, and working with publishers, and peering ahead to see what the future of journalism looks like. Guess what? It’s bright. Read More

Demand Media to provide travel articles and videos for USA Today website

Published 04/08/2010 Content & Design , Organizational Transformation , Strategic Partnerships , Strategy & Leadership Leave a Comment

By Alex Pham for Los Angeles Times.com

If you can’t beat ‘em, you can always join ‘em.

Demand Media Inc., often pilloried by the media pundits as a factory for online content, has struck a deal to provide travel articles and videos for one of the nation’s biggest media brands, Gannett Inc.’s USA Today.

The arrangement calls for Demand Media to create and maintain a new travel section for USA Today’s website called Travel Tips. The section, which debuted Wednesday, is populated by thousands of how-to articles created by Demand’s editors and freelancers.

The deal is the first of many that the privately held Santa Monica start-up hopes to ink with traditional media publishers, some of which have been among read more

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