By Ellie Behling for EMedia/Vitals
Publishers have been quick to create shiny new iPad apps that represent a ripe new advertising revenue opportunity, but the technology for serving and managing these ad campaigns has yet to catch up. Read More
Archive for the 'Technology' Category
Serving Ads to Tablets
Published 11/11/2010 Advertising Management , Mobile , Technology Leave a CommentIf Steve Jobs Ran Tribune
Published 11/11/2010 Content & Design , Strategy & Leadership , Talent , Technology Leave a CommentBy Jeff Fleming for Editor&Publisher
The Chicago Tribune is probably not on Jobs’ acquisition list, but the following blueprint is how he might strategize its metamorphosis — and since new thinking is what newspapers need, what better choice than to think outside the Apple.
I imagine his first thought is “tablet,” and the first Read More
Is The Internet Killing Print? No.
Published 10/18/2010 Brand Development , Growth , Strategy & Leadership , Technology Leave a CommentBy Peter Preston for The Observer
There is no clear correlation between a rise in internet traffic and a fall in newspaper circulation. Some papers are growing in both formats, others are succeeding in neither, according to new research Read More
The Facebook Money Machine
Published 10/18/2010 Advertising Management , Strategy & Leadership , Technology Leave a CommentBy Frederic Filloux for MondayNote.com
This year, Facebook will make about $1.5bn in advertising revenue. On average, this is about three dollars per registered user, a figure that is significantly higher for the 50% of the social network’s population that logs in at least once a day. How does Facebook achieve such numbers? Last week, we looked at the architecture Facebook is building as a kind of internet overlay. Now, let’s take a closer look at the money side.
If Google is a one-cent-at-a-time advertising machine, Facebook is a one-user-at-a-time engine. The social network is putting the highest possible value on two things: a) user data, b) the social graph, e.g. the connections between users.
For a European or American media, one user in, say, Turkey Read More
By Frederic Filloux for Monday Note
We now live in an apps world. “The web is dead” shouts Chris Anderson, Wired’s editor-in-chief. To make his point, he teamed up with Michael Wolff, a Vanity Fair writer. According his latest theory, the internet is taken over by mobile applications, and the web as we know it, will be soon dead. Wired produces a Cisco-originated graph (below) showing the decrease in “web” traffic, down to a quarter of the traffic of the internet. The other 75%, says Anderson, include video, peer-to-peer, gaming, voice-over-IP telephony, a large part of it encapsulated in apps, blah-bla-blah.
Well. Two things. To begin with, Chris Anderson isn’t the first to notice the rise in applications used to access the internet. Every news outlet’s digital division Read More
At Yahoo, Using Searches to Steer News Coverage
Published 07/06/2010 Content & Design , Search , Strategy & Leadership , Technology Leave a CommentBy Jeremy W. Peters, for The New York Times
Welcome to the era of the algorithm as editor.
For as long as hot lead has been used to make metal type, the model for generating news has been top-down: editors determined what information was important and then shared it with the masses.
But with the advent of technology that allows media companies to identify what kind of content readers want, that model is becoming inverted.
The latest and perhaps broadest effort yet in democratizing the news is under way at Yahoo, which on Tuesday Read More
What students can teach us about iPhones
Published 06/03/2010 Brand Development , Technology Leave a CommentBy Tanya Lurhmann for Salon.com
Some subjects said that losing their iPhone would be worse than losing a baby. Some compared it to a death in the family. No doubt they were perhaps exaggerating. They were also making a point. Read More
